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Emily Thompson

Head of Content

Emily Thompson

Writing for us since March 2020

Emily Thompson leads content and analysis across the CasinoRank network, which includes BettingRanker. She has worked in the industry for more than ten years with a simple approach: look closely, understand how things work and explain them clearly.

She avoids dramatic conclusions and prefers steady, careful evaluation. Outside work she enjoys hiking, non-fiction, photography and poker.

Editorial standardsIndustry analysisContent quality
Category pages
18

Experience

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent industry contributor (freelance)
    • iGaming Analyst and Platform Reviewer June 2017 – February 2020
  3. Digital media publishing agency (Sydney)
    • Content Researcher and Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. Master of Media Practice (Digital Communication and Media Systems)
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

How she works

How Emily works

Emily sets the standard for what the network publishes. Her background in journalism shapes the approach: verify first, explain clearly and be responsible about what goes out.

She separates research from opinion, starting with verified information and drawing conclusions only from what the data shows.

When you are responsible for the standard of what gets published, you learn to value careful work above everything else. If readers are going to rely on our work, it has to deserve that trust.
Emily Thompson

Published work

Emily's work on BettingRanker

The pages on sport-bd.com/en where Emily Thompson is the author, sorted by type.

Questions for Emily

How do you keep your analysis objective?

By separating research from opinion. I start with verified information and only then draw conclusions from what the data shows.

What quality do you value most in content?

Clarity. If something is clear, it has usually been thought through and gives the reader real value.

What part of your work do people underestimate?

The time spent reading and checking before anything is written. Most of the work happens before the first sentence.

What makes a review reliable?

It informs rather than impresses. It explains terms, risks and limitations as well as the benefits, so the reader understands the trade-offs.

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