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Ethan Moore

Writer

Ethan Moore

Writing for us since March 2022

Ethan Moore is a writer at BettingRanker, based in London. With a background in sports analytics, he explains odds, betting strategy and the differences between bookmakers using data and plain language.

He is a football fan with an interest in data visualisation and statistical modelling, and he goes to live sporting events whenever he can.

Odds and strategySports analyticsBookmaker comparisons
Guides and pages
34
Category pages
95
News
6

Experience

Ethan's background

Experience

  1. BettingRanker
    • Writer March 2022 – present
  2. iGaming Insights Group (London)
    • Senior Content Analyst June 2019 – February 2022
  3. Digital Gaming Review (London)
    • Sports Betting Content Writer September 2016 – May 2019

Education

  1. MSc Sports Analytics
    • University of Liverpool 2014 – 2015
  2. BSc (Hons) Sports Science
    • Loughborough University 2010 – 2013

How he works

How Ethan works

Ethan starts with data: market odds, payout structures and terms. He then checks the numbers and turns the findings into clear takeaways.

When comparing bookmakers he looks at the competitiveness of the odds, the clarity of the terms, the range of bet types, local payment methods and responsible gambling tools.

What they check

  • Odds and margins
  • Terms and bet types
  • bKash, Nagad and UPayCard availability
  • Limit tools

Published work

Ethan's work on BettingRanker

The pages on sport-bd.com/en where Ethan Moore is the author, sorted by type.

Guides and pages 34

Show all 34

Category pages 95

Show all 95

News 6

Questions for Ethan

How does your sports analytics degree shape your writing?

It gives me a data-first mindset. I rely on statistical evidence when I explain odds and bookmaker features, and turn it into clear guidance.

How do you make technical analysis readable?

I use simple examples and avoid jargon, so the points work for a beginner as well as an experienced reader.

What do you compare first between bookmakers?

The odds, the clarity of the terms and the range of bet types, then local payment methods such as bKash, Nagad and UPayCard, responsible gambling tools and payout reliability.

How do live sports and data visualisation help your work?

Watching live events keeps my sense of how matches unfold sharp, and visualising data helps me show patterns clearly.

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